I saw one 3D film this year (‘UP’) and I couldn’t see the fuss (film was good, 3D pointless) – if you want to see 3D go to the theatre.
As a bit of a sci-fi geek I decided that I had to see ‘Avatar’ even though the trailers didn’t make me that fussed… so like every good sci-fi fan with a cinema membership I booked my ticket in advance, paying my extra £1.50 on top of my normal ticket price. When getting to the cinema I was told I had to pay an extra £1.50 on what I’d already paid extra in order to purchase the 3D glasses. What the hell? I’d already paid extra! What was the extra for? Not being prepared to pay more for a film I’d already paid more to see I got a refund.
3D is a gimmick that only lasts the films cinematic run, unless they’re planning to hand out 3D enabled TVs when ‘Avatar’ ultimately comes out on DVD I don’t see the point in bothering at all (especially as it’s also showing in 2D). Many film makers were saying that they were going to watch closely to see how ‘Avatar’ did before deciding on their own 3D ventures, by all accounts it’s doing brilliantly and will probably come away with a few technical awards during Oscar season but if this is the way cinema is headed then I might just hand back my cinema membership.
Many people believe that the existence of this new brand of 3D film making is to combat piracy, well you know what? I’ve never seen a more positive advert for film piracy. My local Vue is showing it in 2D and that’s where I will be spending my money (particularly as I have a free ticket to use there – technical problems during a film I saw there a few months ago).